"IMAGINATION IS MORE IMPORTANT THAN KNOWLEDGE" - ALBERT EINSTEIN

KR8TE is China based independent design consultancy.
The firm is owned and run by multinational partners
who are all leaders in their individual creative fields.

Imagine
"LESS IS MORE" - MIES VAN DER ROHE

We develop brand strategies and design systems for international clients
in China. We identify and articulate core values and think about innovative
ways to express them,drawing on both traditional values
and the exuberance of contemporary life.

Learn
"BECAUSE THE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD, ARE THE ONES WHO DO." - STEVE JOBS

We work for international companies wanting to open,
expand or re-brand themselves in China. We design almost everything...
Identities, Websites, Interiors, Posters, Books, Exhibitions, and Digital Installations.

Create
Who We Are

We develop brand strategies and design systems for international clients in China. We identify and articulate core values and think about innovative ways to express them, drawing on both traditional values and the exuberance of contemporary life. We prides ourselves on creating value enhancement for our clients through creative solutions anchored by a methodological approach, plus an intuitive entrepreneurial extension of design and craft credentials.

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Tuan Khuu
Founding Partner & Creative Director
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Lilian Shi
Founding Partner & Marketing Director
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Klaus Mueller
Communication Director
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Mia Stone
Social Media Director
We're Easily Inspired.
We're Not a Big Operation.
We're Brand Communicators.
We're Always Engaged.

We read, watch and participate in life with passion and attention. We are students, fans and critics of media and culture and the world around us. Inspiration is the point from which great ideas start and it's what we are all about.

We take a different tact. We offer a close and personal approach that allows us to be flexible and responsive. We've learned that the best ideas come from a close-knit team, fully immersed in a challenge. When it's time to execute, we deploy the best talent and bring the work to life. And when clients call or stop by, they talk to a designer, not a middleman.

We like to meet up and move things forward. We find that accessibility and communication are as important as creativity when it comes to completing projects on time and on budget. We are available to discuss a project, schedule a meeting or show some of our work.

We work with a wide range of clients, from start-ups to multinationals. We create work that commands attention, grows brands and achieves results. We apply our creativity to all kinds of projects, online and offline, from logos to brochures and ads.

 

 

 

Feeling It?

Our goal is to create rituals. We believe that rituals are the essential way bridge the gap between brand objectives and consumer expectations. We nurture the brand, product and consumer relationship. We communicate the brand's vision through new products, services and territories

Email Us
Our Clients
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What We Do

We work with a wide range of clients, from start-ups to multinationals. We create work that commands attention, grows brands and achieves results.
We apply our creativity to all kinds of projects, online and offline, from logos to brochures and ads.

We Mastered Many Crafts.
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Our projects are diverse (like our clients) and it's this diversity that helps keep our solutions fresh and exciting. What remains constant is brand. We understand that your brand is one of your most valuable assets and our work always makes the brand stronger. We take the time to learn the brand and tailor communications that get the brand noticed.

We're in Business Too.
@

Industry accolades and awards are great for morale and we enjoy the praise we receive. But we don't lose sight of why we're here. We're schooled in the arts of sales and marketing and we're not afraid of words like metrics, quotas and results. Our client's goals are ours and we create work that works.

We Speak Our Minds.
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We do what it takes to make a project happen. We listen to what your goals and objectives are and craft an approach to achieve them. We invite collaboration and an open dialog to bring forth the very best approach. We ask the hard questions and offer our thoughtful perspective. And if we think an alternate solution makes more sense, we say so.

We're There With You.
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We like to meet up and move things forward. We find that accessibility and communication are as important as creativity when it comes to completing projects on time and on budget. We are available to discuss a project, schedule a meeting or show some of our work.

Our Community

Creative Pool :: Event Management, Merchandiser, Sound Designer, Illustrator...
Business Analyst :: Marketing Strategy, Custom Market Research...
Signatures :: Artists, Product Designers, Interior Designers, Photographers...
Manufacturer Partners :: Prototyper, Printer, Sourcing...

Give Us a Shout!
Quote

"Of All The Things I've Lost,
I Miss My Mind the Most."

Ozzy Osbourne

What's Happening
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Tuan Khuu
Founding Partner & Creative Director
Taxidermy is Art!

In recent decades, taxidermy and other preserved animal parts have begun to appear in a surprising amount of contemporary art.  Taxidermy has become a potent medium to discuss a variety of pressing issues: the contours of the line between humans and other animals, questions about conservation and species loss, and more basically to provoke deeply enigmatic encounters with the natural world.  The thing is recognized as an animal, but the nature of the encounter is less clear.  img

 

 

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Lilian Shi
Founding Partner & Marketing Director
Chairs = Facebook?

Facebook is celebrating hitting the 1 billion monthly user mark with the company's first ad campaign. The social network hired ad agency Wieden + Kennedy -- best known for its Nike work -- to create the 90-second film above. The ad compares Facebook to chairs, bridges, basketball and other vehicles that bring people together. "What we're trying to articulate is that we as humans exist to connect, and we at Facebook to facilitate and enable that process," Rebecca Van Dyck, Facebook's head of consumer marketing, told Advertising Age. "We make the tools and services that allow people to feel human, get together, open up. Even if it's a small gesture, or a grand notion -- we wanted to express that huge range of connectivity and how we interact with each other." 

 

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Klaus Mueller
Communications Director
Amazing Skate Deck Designed Inspired by Traditional Chinese Medicine?

"What Chinese medicine" series Skateboard deck design is a project for a brand named " Black Knight " of China Challenge Skateboard company. The author showed popular society issues with the idea of "What Chinese medicine", combine the Chinese characters with Chinese cyber language and the old days traditional Chinese medicine package illustrations image, try to inspire the thinking of the relationship between individual and the society. This design involves several famous traditional Chinese medicine, shows this Skateboard series' confidence, you can choose according to your needs, and attain the effect of removing blood stasis, or activating collaterals, raising yourself to the next level, relaxed and happy. img

Pirates Wanted!

It's more fun to be a pirate than to join the navy! If you want to change the world instead of wasting your talent on meaningless jobs, feel free to give us a shout. We're looking for especially gifted individuals who can challenge the status quo and create beautiful simple elegant designs. Email us at pirate@kr8te.com with either a portfolio or reasons why you can help our cause. Don't be shy!

Join The Crew
Client opinion

"Working with KR8TE is rewarding and enjoyable.
We've produced several large marketing projects with them and have seen very positive results.
KR8TE is a valuable part of our marketing team. A trusted partner."

Anthony Ross - General Manager
The Opposite House ( Swire Hotels )

Works

Our projects are diverse (like our clients) and it's this diversity that helps keep our solutions fresh and exciting. What remains constant is brand. We understand that your brand is one of your most valuable assets and our work always makes the brand stronger. We take the time to learn the brand and tailor communications that get the brand noticed.

Not Enough?
Drop us a line or two, let us know what you think or comment on something. Write us at shout@kr8te.com. Go Back To Top
Contact Info

24 Wukang Road Room 12
Xuhui District Shanghai 200040 People's Republic of China

info@kr8te.com :: +86 21 6288 8888